They took polls and surverys to find out importance amoung its consumers- "think pink, live green" is the motto
From the press release,
"INTRODUCING PINK BODY, a unique line of skin-loving and earth-
friendly products created specifically for the pink girl. She spoke.
We listened. The result? A more personalized approach to everyday
body care using organic and vegan ingredients, powerful natural
formulas and eco-friendly packaging. With three dermatologist- tested,
solution-specific collections, each designed to pamper pink girls
from tip to toe: nourishing for dry skin, energizing for dull,
sluggish skin and soothing for extra-sensitive skin. Plus, four
additional essentials that everyone can use and love. It's all about
finding ways to look good, feel good and do a little good, too."
Good for Victoria's secret for realizing organic, vegan and bio friendly is important- I would try their products